How Bunzl ushered in digital transformation in B2B
Bunzl is an international business group founded in 1854 based in London, United Kingdom, with outstanding performance in the areas of distribution and logistics. In Brazil since 2008, the Bunzl group operates in the Personal Protective Equipment (PPE), Hygiene and Cleaning, Health and Food Service segments, with a successful trajectory of acquisitions, in addition to constant organic growth.
Aimed at serving the PPE segment, the B2B sales portal was created to meet the company's demands, marketing its products to other companies with all the necessary agility. The project also encompassed the Bunzl Saúde segment, including all portal management.
With the Adobe Magento platform, Bunzl opened the door to B2B in the PPE world in a much more professional way. Our challenge for 2021 is to bring all the business intelligence to our portal, building even more customer loyalty. Trezo brought us a lot of confidence with its maturity of Magento projects, and I have no doubt that we are on the right track!
Daniel Castello, Digital Manager Bunzl